Including Creative AI

The biggest distinction between this page and “Social Media Marketing & Content Marketing” is the ability to publish content. Sometimes the same software can be used to create a social media post and then post it to social media, so the line between “creation” and “marketing” is really just the ability to publish the content.

These aggregated tools can be useful for creating all forms of content – text, images, audio, and video. Some are particularly useful because they allow teams to collaborate remotely. For example, a team of three differnt people can be collaborating on a blog article and all work from each of their own homes or in offices in different places throughout the world.

While many of these tools can be used to DIY, the intent of aggregating this list is to make working with a marketing agency easier, and hiring an agency to help with creative services will improve your marketing over that of your competitors. DIY can help you get by, but if you really want to grow, hire a pro. Even with AI advancing at a pace that humans can’t even keep up with, allowing AI to do everything without human supervision is still a great way to make your marketing look ameteur, which makes your business look ameteur.

Think of AI as a new tool which is especially useful for collaboration and to speed up the creative process. It can do research for you, but a human should be checking that research. It can write for you, but a human should be proof-reading what it writes to ensure that the message is on-brand and factually accurate. It can create images and video for you, but without the correct prompts it will look like AI created it, sometimes with weird faces, extra arms or inconsistent characters. If everyone just lets AI do all the creation, how long do you think it will be before every brand appears robotic and simply becomes part of the AI white noise? Now that we’ve entered an era where its easy to produce quantity because a machine is now spitting out the content, it is now more important than ever to have a human making sure that the content matches a standard of quality for your brand.

AI evoloves so quickly that it can feel overwhelming. It helps to understand the AI ecosystem. There are basic core models, like the traditional ChatGPT (aka OpenAI). These are combined with a chat interface so that the user can chat with the AI and prompt it. There are AI aggregators which are a centralized place to use various AI tools, so an aggregator might be one place where you could use multiple core models, like ChatGPT, Gemini, and MidJourney, without having to visit the sites of each seperately. The traditional tools like Stock libraries and Image Editing software will now incorporate the core models to supplement what their traditional service and they essentially become an aggregator. While the user traditionally prompts the AI through chat to get a response, an AI Agent is a program that will use the user’s commands to perform ongoing tasks with the core models that it is connected to. For example, you could tell an AI agent to write a blog article every week with specific criteria, then it will use the resources it’s connected to, such as ChatGPT or Gemini, to produce the article for you to review, and you won’t have to promt it each time, it will do it automatically. Conversations AI are essentially AI agents that are programed (without using developer code) to respond to messages to your business.

As the AI landscape evolves it becomes more of a “pay to play” space. It is software that uses up more RAM than any other software previously created, so when it is web-based it will often have a credits-based system to pay for each image or video generation.

Related Pages:

• CRMs, Email Marketing, & Conversational AI
• SEO Tools
• Social Media Marketing & Content Marketing Tools
• Business Tools (Which includes AI Agents)