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Mirex Marketing Blog

Concluding Details of Neuromarketing Book
The book Neuromarketing, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nerves. While it is based on neuroscience research, it is written for the common person, and you don't have to have a...

Neuromarketing Book Summary Part III
The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think...

Neuromarketing Book Summary Part II
The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think...

Neuromarketing Book Summary Part I
The book Neuromarketing, Understanding the "Buy Buttons" in Your Customer's Brain, by Patrick Renvoise & Christophe Morin, combines neuroscience with marketing. Neuroscience is the study of the brain and nervous system. A better understanding of how people think...

Welcome to the Mirex Marketing Blog
Welcome to the Mirex Marketing Blog. This is a new blog launched with our new site in 2025. Yet it still includes some of the posts from our original blog published in 2014. When we published that site and blog in 2014 this was all the first post said: Welcome to the...