From Creative Director to Fractional CMO
Marketing Management Services
Fill The Vacant Marketing Roles In Your Business With
Marketing Management Services
Marketing Management Services, from Creative Director to Fractional CMO, can be useful for when you’re looking to build your marketing team and one or more of the roles within that team can be filled part-time. This can help your business grow while avoiding the expenses that come with hiring someone on the payroll.
The services provided by Mirex Marketing, and the team that provides those services, can be flexible and adaptable to meet your needs whether we become “your team” or a member of your team. This can include fullfilling the management roles that you might be seeking for your team at any level of your organization. This is generally provided for small- to medium-sized businesses (SMEs).
If you are not seeking management services but still need a marketing agency to handle some or all of your digital marketing, then your services will be handled by an account manager who acts as the liason between the Mirex Marketing team and your Marketing Director, whether that happens to be you or someone appointed to that position within your organization. If you are seeking management services then we can help at any level, from creative director to Fractional CMO (which we call an Independent Marketing Manager, or a Marketing Manager hired as an independent contractor).
Why you’d want Marketing Management Services:
Get The Right Person For the Job To Maximize Operations
It is a proven fact that delegation, automation and outsourcing are more sustainable and profitable business practices. These are strategies that take the load off the business owner and allow the business to grow. Start-ups and smaller businesses often have owners that are wearing too many hats. In these cases the quality of their marketing is subject to their work load and bandwidth. If the business owner is doing the marketing and providing the service itself (in addition to other administrative tasks), then the marketing immediately gets ignored once the business has work. This leads to peaks and dips in sales, instead of gradual growth. Even as the business grows and begins to hire additional team members for marketing, there can still be too much work for one person, so then that person begins to need a team of their own.
Are you wearing too many hats? Do you have a marketing director that is overwhelmed? (Are you a marketing director that is overwhelmed?) Do you have a sales team who doesn’t realize that marketing is not sales? Are you running campaigns across multiple promotional channels and you’re not sure which ones are producing results? Do you need a creative team to supplement your marketing activities? Do you have a social media person who is trying to do Search Engine Marketing when that is not their area of expertise? Did you have an IT person build your website and are wondering why it’s not accomplishing your marketing objectives? Do you have any technical people performing creative tasks or creative people trying to perform technical tasks? Are you constantly bouncing from one marketing service to the next? It’s important to get the right person for the job to maximize not just your marketing operations, but your entire business operations. Mirex Marketing can help.
The phrase “search engine marketing” might mean different things to the layperson and to digital marketing professionals. Within the industry “search engine marketing” is often synonymous with “pay-per-click” advertising on search engines, the most dominant being Google. Yet the traditional use of the word “marketing” means much more than just advertising; so the layperson may interpret “search engine marketing” to mean any use of search engines, both paid and organic, to promote their business. Mirex Marketing considers Search Engine Marketing (SEM) to be both Search Engine Advertising (which we would coin as SEA), and Search Engine Optimization (SEO). (SEM = SEA + SEO). Further, the use of the label “pay-per-click” advertising is also becoming outadated, since there are now digital advertising platforms that allow the advertiser to pay for other high-value actions besides clicks. Mirex Marketing will therefore often abbreviate digital advertising as PPC+, for “pay-per-click plus”.
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Maximize your marketing operations by filling the marketing roles that your business needs!
Independent Marketing Manager, The Fractional CMO for SMEs
A Fractional CMO is a marketing executive that works for an organization part-time. Mirex Marketing generally serves Small- to Medium-Sized Businesses (SMEs), so the term is a bit too corporate for our taste. We call this the Independent Marketing Manager Service. It’s a Marketing Manager for your business who is hired as an independent contractor. This allows you to have marketing management without the cost of hiring an employee on the payroll. So, what can an Independent Marketing Manager do for your business? That depends on what your actual marketing activies are, as well as the goals for your business. Yet, they will generally enforce your branding, monitor all of your marketing channels and consult with you and other management to make plans for business growth and help push that plan forward.
Marketing Consultant (Hourly Marketing Consulting)
The Marketing Consulting service is available on an hourly basis for any instance when your business needs outside help with marketing. Even if you have management in place, having an additional marketing expert for collaboration can help move your objectives forward, and overcome both technical and creative obstacles.
If there is something that your business needs where we don’t already have a service package available, then creating a custom package for your business would often start with consulting. We can hire and train a team specifically for the purpose of serving your business, or if your business has a team in place then a consultant can help you identify the roles of the team members and their regular tasks for accomplishing your marketing goals. You might even have a team in place and need their work audited. Mirex Marketing can help with your marketing odd jobs on a consulting basis whether its planning, executing or reviewing your marketing activities.
Fractional Digital Manager
Sometimes within larger organizations there is an executive in place who manages all the digital marketing assets for the company and reports to the CMO. For SMEs we would call this position a Fractional Digital Manager. If you already have a marketing manager in place that is looking to build their team, then they’d certainly want a digital manager to assist them, because most modern marketing starts with digital, and if your business doesn’t have digital marketing in place, then it appears antiquated.
If Mirex Marketing is the only digital marketing agency that is working for you, then your account manager would already fill this role; it’s not something extra that you would have to pay for.
If you have multiple marketing agencies working for you then we can help audit their work or tell you truthfully whether all your digital activities are synergistic or overlapping. The Digital Marketing industry can be territorial and a little over-salesy sometimes. We generally work well with others and respect the work they are doing unless they are lying to you or actively trying to cut us out. We also respect your decisions after we have given you an honest assesement, and our goal is optimize your marketing as much as possible.
Conversion Tracking For Multi-Channel Marketing
Setting up Converstion Tracking for Multi-Channel Marketing can be provided as a stand-alone service or as part of consulting or marketing management.
As businesses grow they tend to add additional marketing channels to get more leads. However, just having two or three marketing channels can make the results ambiguous if there is not appropriate tracking in place. This is especially true for traditional or offline marketing channels that don’t have the tracking built-in to their particular media. Mirex Marketing can help you set up conversion tracking or additional conversion tracking for any and all marketing channels that you might be using, whether you are promoting your business online or offline. One of the more common ways is to set up call tracking for each channel, though there are other forms of tracking available such as landing pages, emails, coupon codes or tracking that is unique for each channel.
Digital Advertising Campaign Manager
From this point and below, these are not really positions that Mirex Marketing is hiring out seperately because they are already included with the service you might be getting. We are simply mentioning them here to give you an overview of the team that is available to you as you decide what king of fractional management you might need for your business.
A Digital Adveritisig Campaign Manager is someone who sets up, monitors and adjusts digital advertising campaigns. See Digital Advertising, PPC+ Management for more details.
Creative Director
A Creative Director is someone who manages the creative team and reviews all creatives produced. Creative, creative, creative -right? You’d think if that was their job they’d have a more creative way of explaining what they do. Often a creative team is thought to have copy writers and graphic designers. Yet, Mirex Marketing also has photography, photo editing, audio production and video production available.
The benefit of hiring Mirex Marketing for any creative services over that of a simple freelancer is that all creative projects include a Creative Director. This is someone who can help ensure that any revisions you might need are moving in the right direction and that the creative produced will be consistent with your brand and marketing objectives. It’s not enough for a design to be pretty if it does not accomplish your marketing objectives.
Account Manager, Service Managers, and Assistants
Mirex Marketing is structured to have account managers and service managers. An account manager would oversee all of the services Mirex Marketing might be providing for you. The service managers would manage each particular service. And they might have assistants that help them.
For example, if you have hired Mirex Marketing to provide the Webmaster Service, SEO and PPC+, then the account manager would be the liason between you and the Mirex Marketing team and they would in turn confer with each of the service managers for the Wembaster Service, SEO and PPC+. Our team can be your team.
Webmaster
A webmaster is generally in charge of keeping your website up to date and publishing content on your website, which either you can provide or which is produced by creative services. This is someone who manages your website after it has already been built.
The Webmaster Service is super affordable. It keeps your website loading quickly and property and gives you peace of mind. You can rest assured knowing that your website can keep up with the rest of your marketing objectives and you don’t have to wait 6 months for requested changes like some of the horror stories we’ve heard from clients before they hired us.
