Improve User Engagement With Your Website
Conversion Rate Optimization tools
WordPress Plugins & Other Tools Used To Improve Conversions
WordPress Plugins & Tools For Conversion Rate Optimization
It can take a lot to get internet users to come to your website, so what is the point of getting them to visit your site if they don’t convert or engage with your site. Having no interaction with your website can be an indication of a poorly-built site and it’s certainly not beneficial for your marketing if they come to your website and don’t contact you or purchase something.
A “conversion” is any high value action that a user takes on your website. These might include calling the business by clicking a phone number on mobile, filling out a contact form, getting help through site chat, opting in to email newsletters, or making a purchase if it is an ecommerce site.
Mirex Marketing follows basic principles of conversion optimization every time we build a site, manage a site or manage ads that drive paid traffic to a website. In fact, conversion optimization is one of the reasons why businesses should hire an agency that specializes in both websites and PPC+ ad management (even if the business is not currently prepared to run paid ads).
Even after building a site and following basic principles of conversion optimization, clients and business owners might want to do more to improve conversions, and these are the tools that can help.
Popups Improve Conversions
When used strategically, and not annoyingly, popups can improve the user experience and increase newsletter optins and other actions. We list recommended popup tools with Email Marketing Tools.
Chats Improve Conversions
Human response chats are the best, but there is also pre-programmed response and AI chatbots. We have a full section dedicated to chats.
Videos Improve Conversions
Videos are some of the most engaging content available and simply clicking to watch can be a conversion. See video production services and content tools.
Buttons & A Clear Call To Action
This is one of the basic principles of conversion optimization that we implement with all sites which we build or manage.
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This is supoosed to be a resources page, not an article on best conversion practices, and we almost didn’t mention this because it’s second nature to us. WordPress Page Builders have built-in features to create attractive buttons. We suggest sticking with those instead of downloading seprate plugins just for buttons.
A lot of professionals think they can just change the button design to improve conversions (and sometimes it really does help), but there is more to it than that. Good marketing copy is also important. Branding is important. Appropriate audience targeting is important. Don’t go to the people that think it’s just about buttons.
Countdowns Improve Conversions
Create urgency by showing the user that they have limited time to make a decision or they will lose the offer.
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WordPress Page Builders often have countdown features built-in.
Multiple free Countdown Timer Plugins available on the WordPress Plugin Directory. Some come with popups. Some have paid upgrades. The paid upgrades might allow you to start a different timer for each and every user, or automatically restart timers and other automated features. Some paid upgrades are needed for email marketing. It should be compatitible with your email marekting tool.
Social Proof Improves Conversions
Customer reviews, awards, case studies, endorsements and other social proof give customers confidence to try something they are not personally familiar with.
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Social proof improves the click through rate of users prior to visiting your website (so you can get them to visit your website from where ever you might be promoting your business), it also improves conversions after they land on your website. The most common social proof is reviews and review ratings, though other types include awards, certifications, endorsements, other well-known users or clients, and other “proof”.
Mirex Marketing has a Local Marketing & Reputation Management package which includes a review generator. This not only helps build postive reviews for the business, it also aggregates positive reviews to display them on the website and it automatically publishes positive reviews as posts on Facebook.
Multiple Resources on this site provide solutions for displaying social proof on your website. Page builders might have built-in features that help build social proof. General WordPress Plugins list image galleries that can be used. Specialty WordPress Sites has resources for including a Portfolio.
WordPress Plugins to display Review Widgets by TrustIndex – These are among the nicer free plugins that allow us to display reviews and review widgets on WordPress.
Contact Form Upgrades Improve Conversions
Conversion optimization is one of the reasons to consider some of the contact form upgrades. We have a full section dedicated to Contact Forms.
WooCommerce Conversion Optimization
There is a section dedicated to WooCommerce which includes extensions for improving the checkout experience.
Nonprofit Fundraising Tools
Nonprofit organizations can use these tools to increase donations through their website.
Virtual Receptionist Services
Make sure customers are never sent to voicemail and improve reaction times by always having someone to answer the phone and other communications.
Sales Tools & Training
Sales-based organizations can improve conversions by training their salespeople and giving them proper tools for following up.
Remarketing Improves Conversions
Converting someone who has already considered your products is easier than converting cold prospects.
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There are multiple forms of remarketing. It can be accomplished through PPC+ advertising, email marketing, text message marketing, sales followups, browser push notifications, and other possible forms of communication. For remarketing it is essential to maintain a proper database. For PPC+ and other advertising, some remarketing is automated and the database is encrypted, but if you’re keeping a customer list then it can often be uploaded and used for PPC+.
See PPC+ Advertising as a service.
See Email Marketing as a service.
See Email Marketing & Text Message Tools.
Sales tools and sales training have already been listed.
Browser Push Notifications are listed seperately as the next item on this page.
Browser Push Notifications from WordPress
Web browsers on mobile and desktop have push notification capability.
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As a form of remarketing, browser push notifications can increase website traffic and conversions.
Webpushr, OneSignal, PushEngage, iZooto, PushAssist
The Following are specifically NOT recommended for conversions.
Anything that creates a negative user experience is not recommended – We suggest making the user expereince on your website the best possible. The site should consider “treating” your customers the same way you would in person. That means nothing overly flashy, forceful, malicious or anything that can hurt your SEO.
Some of the links to paid resources on this page might offer us a commission at no additional cost to you, if you click on the link on this page to get them. In some cases you might even get a discount by using our links. These are tools that we’d recommend even without the option to receive a commission. Paid or free, they were selected because either we’ve tried them or they have an outstanding reputation within the digital marketing community for being effective and well-developed. The only exception to that is when we provide links to other lists which we don’t control, but they may provide additional, useful resources.
WordPress Website Services
Do your business need a business-grade website?
Additional Marketing Resources
Find more information on suggested WordPress plugins, best WordPress hosting providers, tools for SEO and Social Media, and other tools that can be useful for your website and overall marketing. We aggregate these resources to help you save precious time.
Looking for Agency-Grade Resources?
In addition to the resources that we list freely and openly on the Resources section, which are intended for business owners and clients of Mirex Marketing, we have also compiled various agency-grade, developer-grade and publisher-grade resources available on the Downloads page.
Mirex Academy
What good is a tool or resource if you don’t know how to use it. Mirex Academy has multiple free and upgraded classes online which you can learn at your own pace. Check it out to become a rock star in your business.