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Marketing Resources For Ecommerce & Retail

Tools To Drive Ecommerce & Instore Traffic

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Marketing Tools For Ecommerce & Retail, including WooCommerce Marketing Extensions & Other Tools

Once your store is built you need to make sales. WooCommerce marketing extensions can help promote your products on your site, on search engines, on social media and the rest of the internet. Some of these resources help improve Shopping Ads, and others are to help drive organic sales. Shopping ads can include ecommerce sales but there are also options drive foot traffic to local stores. See Digital Advertising to learn more.

Some of these resources help you promote your products on other popular market places. You can use their large customer base to build your own customer database and then remarket to them. Once you are on those other market places you also have the option to advertise on those market places to increase sales and build your own customer base.

One of the best ways to remarket to your own customers is Email Marketing. Check out CRM and Email Marketing Tools. See also Email Marketing Management Services.

WooCommerce Coupons Extension Options

Offer coupons in your store for various marketing campaigns.

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Coupon codes can be useful for increasing sales, increasing newsletter opt-ins, and all around campaign tracking since each campaign can have a unique coupon code.

Coupon Extensions in the WooCommerce Marketplace.

Smart Coupons for WooCommerce by WebToffee, Free Plugin, we are exploring their paid plugin.

WooCommerce Points and Rewards (Customer Loyalty, Gamification) Options

Create a customer loyalty program to reward loyal customers.

More Details

This is specificaly for WooCommerce extensions. For more extensive customer loyalty programs for both ecommerce and retail we could list individual programs below.

WooCommerce Points and Rewards by Woo paid extension.

Points and Rewards for WooCommerce by WP Swings, Free Plugin, we are exploring their paid plugin.

Gift Cards Extension Options

Allow customers to buy and share gift cards to your ecommerce store.

More Details

These are specifically for virtual gift cards, not tangible cards. Yet, when we find a good resource for tangible, printed cards then we could either add them on this page or the Print Resources section.

Yith WooCommerce Gift Cards, Free Plugin, we are exploring their paid upgrades.

Gift Cards for WooCommerce by WebToffee, Free Plugin, we are exploring their paid upgrades.

 

Refer A Friend for WooCommerce by Addify (Paid)

Reward customers for referrals with a discount coupon.

Create And Manage Your Own Affiliate Program

Get a commission-based online sales force to sell your products across the web. Build and nurture your own army of affiliates.

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Anything that can be sold online can be sold through affiliate programs. Affiliate marketing is when affiliates register to sell your products, when accepted they receive a unique affiliate link. They promote that link across the web and whenever someone clicks on their link and buys your products the affiliate earns a commission.

It’s similar to refer-a-friend programs but not quite the same. Refer-a-friend programs are made so the customer can send a message directly to friends and family to recommend your products, possibly to receive a store credit or discount. Affiliates work on a much broader scale leaving their affiliate links where ever they can so people will click on them and they are often social media influencers or content marketers.

Mirex Marketing can build an affiliate program into your website, the next suggestion is to join other affiliate platforms. See also specialty sites.

Join Existing Affiliate Platforms As an Advertiser

Get a commission-based online sales force to sell your products across the web from existing affiliate marketplaces.

More Details

The marketplace integrations listed next might have their own affiliate programs and which allow affiliates to sell your products if your products are listed there. That’s one of the reasons to integrate with those marketplaces beyond reaching their large customer base. The most notable of these is Amazon Associates. It’s also beneficial to be on marketplaces like Amazon, Ebay, Walmart and Etsy because you then have the option to advertise on each of those platforms to increase sales.

The Digital Downloads page also has an ebook available about affiliate marketing which lists all the major affiliate marketplaces.

Amazon Integration With WooCommerce

Integrate your WooCommerce store to also sell products on Amazon.

More Details

The plugin is free to download but it requires a service subscription with CedCommerce (which is where the button leads). The same plugin works for Amazon, Ebay, Walmart and Etsy. CedCommerce could potentially list your products on other marketplaces like Wayfair and others, but it does not appear to integrate those marketplaces directly with WooCommerce.

So why are Amazon, Ebay, Walmart and Etsy all listed separately if this is for one plugin or extension? On the WooCommerce marketplace you can download individual extensions for each if you wish, but that’s not the real reason they are listed separately here. There are actually a couple of reasons. Depending on your particular products, not every market place would necessarily be appropriate, but they could all be used. Each of these market places has their own paid advertising platform to boost product listings, so that is taking your ecommerce amrketing a step beyond just listing in both your store and their marketplace. When listing on your ecommerce store AND these market places we can then usse the advertising available on each market place to increase your customer base, and then remarket to that customer base to promote your own ecommerce store. This gradually siphons the appropriate customers from the larger marketpalces to your own store which increases sales on your own store where you don’t have to pay the fees or commissions to the marketplaces. If you’d like to implement this strategy then Mirex Marketing can help you run those advertising campaigns, along with other shopping ads.

Ebay Integration With WooCommerce

Integrate your WooCommerce store to also sell products on Ebay.

More Details

The plugin is free to download but it requires a service subscription with CedCommerce (which is where the button leads). The same plugin works for Amazon, Ebay, Walmart and Etsy. CedCommerce could potentially list your products on other marketplaces like Wayfair and others, but it does not appear to integrate those marketplaces directly with WooCommerce.

So why are Amazon, Ebay, Walmart and Etsy all listed separately if this is for one plugin or extension? On the WooCommerce marketplace you can download individual extensions for each if you wish, but that’s not the real reason they are listed separately here. There are actually a couple of reasons. Depending on your particular products, not every market place would necessarily be appropriate, but they could all be used. Each of these market places has their own paid advertising platform to boost product listings, so that is taking your ecommerce amrketing a step beyond just listing in both your store and their marketplace. When listing on your ecommerce store AND these market places we can then usse the advertising available on each market place to increase your customer base, and then remarket to that customer base to promote your own ecommerce store. This gradually siphons the appropriate customers from the larger marketpalces to your own store which increases sales on your own store where you don’t have to pay the fees or commissions to the marketplaces. If you’d like to implement this strategy then Mirex Marketing can help you run those advertising campaigns, along with other shopping ads.

Walmart Integration With WooCommerce

Integrate your WooCommerce store to also sell products on Walmart.com.

More Details

The plugin is free to download but it requires a service subscription with CedCommerce (which is where the button leads). The same plugin works for Amazon, Ebay, Walmart and Etsy. CedCommerce could potentially list your products on other marketplaces like Wayfair and others, but it does not appear to integrate those marketplaces directly with WooCommerce.

So why are Amazon, Ebay, Walmart and Etsy all listed separately if this is for one plugin or extension? On the WooCommerce marketplace you can download individual extensions for each if you wish, but that’s not the real reason they are listed separately here. There are actually a couple of reasons. Depending on your particular products, not every market place would necessarily be appropriate, but they could all be used. Each of these market places has their own paid advertising platform to boost product listings, so that is taking your ecommerce amrketing a step beyond just listing in both your store and their marketplace. When listing on your ecommerce store AND these market places we can then usse the advertising available on each market place to increase your customer base, and then remarket to that customer base to promote your own ecommerce store. This gradually siphons the appropriate customers from the larger marketpalces to your own store which increases sales on your own store where you don’t have to pay the fees or commissions to the marketplaces. If you’d like to implement this strategy then Mirex Marketing can help you run those advertising campaigns, along with other shopping ads.

Etsy Integration With WooCommerce

Integrate your WooCommerce store to also sell products on Etsy.

More Details

The plugin is free to download but it requires a service subscription with CedCommerce (which is where the button leads). The same plugin works for Amazon, Ebay, Walmart and Etsy. CedCommerce could potentially list your products on other marketplaces like Wayfair and others, but it does not appear to integrate those marketplaces directly with WooCommerce.

So why are Amazon, Ebay, Walmart and Etsy all listed separately if this is for one plugin or extension? On the WooCommerce marketplace you can download individual extensions for each if you wish, but that’s not the real reason they are listed separately here. There are actually a couple of reasons. Depending on your particular products, not every market place would necessarily be appropriate, but they could all be used. Each of these market places has their own paid advertising platform to boost product listings, so that is taking your ecommerce amrketing a step beyond just listing in both your store and their marketplace. When listing on your ecommerce store AND these market places we can then usse the advertising available on each market place to increase your customer base, and then remarket to that customer base to promote your own ecommerce store. This gradually siphons the appropriate customers from the larger marketpalces to your own store which increases sales on your own store where you don’t have to pay the fees or commissions to the marketplaces. If you’d like to implement this strategy then Mirex Marketing can help you run those advertising campaigns, along with other shopping ads.

WooCommerce Analytics Extension (Free)

Provides powerful insights into each order’s last-touch data.

Google Analytics for WooCommerce (Free)

Learn what channels drive the most traffic and other data.

Google for WooCommerce (Free Extension)

Use this extension to connect your WooCommerce store to Google Ads and Google Merchant Center

Google Merchant Center - Google Tools for Retail

Sync your product feed with Google so that individual products can appear in search results and ads.

Facebook WooCommerce Extension (Free)

Get the Facebook for WooCommerce plugin to reach your customers across Facebook and Instagram.

Jetpack CRM for WooCommerce

Jetpack is a product by Automattic, the creators of WordPress. They have a suite of paid upgrades which could be useful, including this Customer Relationship Management (CRM) tool.

Zapier Integration for WooCommerce (Paid Extension)

Automated marketing & order fulfillment for WooCommerce stores. Zapier integration with 8,000+ apps, no code.

AdRoll Integration WooCommerce Extension (Free)

AdRoll is an advertising platform that delivers shopping ads.

Some of the links to paid resources on this page might offer us a commission at no additional cost to you, if you click on the link on this page to get them. In some cases you might even get a discount by using our links. These are tools that we’d recommend even without the option to receive a commission. Paid or free, they were selected because either we’ve tried them or they have an outstanding reputation within the digital marketing community for being effective and well-developed. The only exception to that is when we provide links to other lists which we don’t control, but they may provide additional, useful resources.

WordPress Website Services

Do your business need a business-grade website?

Additional Marketing Resources

Find more information on suggested WordPress plugins, best WordPress hosting providers, tools for SEO and Social Media, and other tools that can be useful for your website and overall marketing. We aggregate these resources to help you save precious time.

Looking for Agency-Grade Resources?

In addition to the resources that we list freely and openly on the Resources section, which are intended for business owners and clients of Mirex Marketing, we have also compiled various agency-grade, developer-grade and publisher-grade resources available on the Downloads page.

Mirex Academy

What good is a tool or resource if you don’t know how to use it. Mirex Academy has multiple free and upgraded classes online which you can learn at your own pace. Check it out to become a rock star in your business.