Paid & Free Downloads
Digital Downloads
To Maximize Your Marketing
The phrase “search engine marketing” might mean different things to the layperson and to digital marketing professionals. Within the industry “search engine marketing” is often synonymous with “pay-per-click” advertising on search engines, the most dominant being Google. Yet the traditional use of the word “marketing” means much more than just advertising; so the layperson may interpret “search engine marketing” to mean any use of search engines, both paid and organic, to promote their business. Mirex Marketing considers Search Engine Marketing (SEM) to be both Search Engine Advertising (which we would coin as SEA), and Search Engine Optimization (SEO). (SEM = SEA + SEO). Further, the use of the label “pay-per-click” advertising is also becoming outadated, since there are now digital advertising platforms that allow the advertiser to pay for other high-value actions besides clicks. Mirex Marketing will therefore often abbreviate digital advertising as PPC+, for “pay-per-click plus”.
The Ducks of Local Business Marketing
For over 10 years I’ve watched business owners make mistakes in marketing because they don’t know what to do first or they try to do things in the wrong order. Taking steps forward and then backward can be a frustrating school of hard knox process. Have the wisdom to learn from the mistakes of others so that you can avoid those mistakes for your business. The Ducks of Local Business marketing will give you the direction that all business owners need to get their marketing ducks in a row. So stop “ducking” around and download this free ebook today.
Other Downloads Coming Soon:
If you’d like us to publish any these sooner than later then let us know.
Mirex Academy
What good are the downloads listed above if you don’t know how to use them? Mirex Academy has multiple free and upgraded classes online which you can learn at your own pace. Check it out to become a rock star in your business.